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Waxed concrete: an unmissable ultra-trendy material!

Its soft appearance, natural colour and industrial look are the hallmarks of waxed concrete! This floor covering is constantly being changed and updated with the aim of meeting consumers' expectations and keeping pace with the latest trends sweeping the interior design market. Waxed concrete floors used to be made from a concrete mixture whose finish was extremely difficult to obtain without professional help. 

Now Gerflor offers a range of PVC floor coverings that will easily give your home interior a makeover with a more designer feel! 

A guaranteed winner for wet rooms 

Mineral patterns are a guaranteed winner for home interiors, since they bring a fresh, sleek and timeless feel. To create a distinctive and unexpected design, we would advise you to install imitation concrete floor coverings in such rooms as the kitchen and bathroom. 

PVC floors are a popular choice and the perfect ally for these wet areas. Our collections of waxed concrete-effect floor coverings are waterproof, and their thick wear layer delivers superior resistance to impacts and scratches. The bottom line is that they will not let any water seep in. 



Latina Dark, Virtuo


Latina Pearl, Virtuo

Combine with various designs 

Whether beige, grey or anthracite, our imitation waxed concrete floors are available in a range of increasingly varied and unusual designs. Our collections will adapt and blend seamlessly into all types of home interior. You can play around with other materials to create countless different styles, such as contemporary, retro or industrial. Here are just a few examples: 

  • Combine with wooden furniture to bring extra warmth to your room 

  • If you fit metal furniture, you will obtain an industrial-look interior 

  • You can also match waxed concrete with many other home interior styles, whether Californian, Scandinavian or bohemian. 


Advantages of waxed concrete… in PVC

Real waxed concrete is often well known for its fragility, its tendency to crack over time, its difficult installation and its overly high cost. Therefore, we have designed an alternative in the form of lightweight imitation tiles that are quick and easy to install and which come without all the downsides of a real waxed concrete floor. In addition, our PVC floors are so simple to clean, unlike waxed concrete floors which are prone to water and oil stains. All you need is a vacuum cleaner and a damp mop to leave your floor in pristine condition.

For even greater comfort, it is important to remember than vinyl floors are always at room temperature, so you can say goodbye to cold feet! 


Varied ranges

To fulfil all your needs and desires, we offer several product ranges with different installation methods. Whether featuring a snap-together, glue-down or loose-lay system, laying a PVC floor covering really is child's play.

If you are looking to install your imitation waxed concrete floor without calling in a professional, then go for our ranges of snap-together tiles or planks with the Manhattan Clear design from the Senso Premium Clic collection

We also offer imitation waxed concrete designs in our glue-down collections (to be fitted by a professional). The Latina designs in the Virtuo 55 Glue Down / Virtuo 30 Glue Down collections are incredibly realistic. However, make sure that the substrate is clean, flat, smooth, dry and sound. 

Finally, you can choose a waxed concrete design from our vinyl roll ranges with two different installation methods, namely loose-lay (no glue or adhesive) or semi-loose lay (with double-sided adhesive tape): a prime example is the Shade design in the Texline range. 


Manhattan Clear - Senso Premium Clic collection
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Shade light grey - Booster & Texline collections
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Shade light grey kitchen
Shade Anthracite - Texline collection
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Shade anthracite diningroom
Latina Medium - Virtuo collection

- Virtuo 30 / Virtuo 30 clic

- Virtuo 55 / Virtuo 55 clic

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Latina Medium Livingroom
Latina Clear, Virtuo collection

- Virtuo 30 / Virtuo 30 clic

- Virtuo 55 / Virtuo 55 clic

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Through the designer's eyes

To represent the waxed concrete trend, our designer Gino Venturelli has gone for the Latina design from the Virtuo collection of tiles and planks. 

This design imitates waxed concrete to perfection and will bring extra style and authenticity to a room. This trend can frequently be found in modern home interiors. With our wide selection of colours, this design is available in both light colours and darker tones. All these solutions offer countless opportunities for a truly personalised and successful home interior design! 

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